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Werbung
Brand management
17,810
Markenführung
17,397
Markenartikel
9,315
Consumer behaviour
8,555
Konsumentenverhalten
8,517
Brand
8,276
Markenimage
7,600
Brand image
7,493
Relationship marketing
2,768
Beziehungsmarketing
2,765
Markenpolitik
2,232
Social Web
1,905
Social web
1,902
Deutschland
1,695
Online-Marketing
1,679
Internet marketing
1,654
Marketingmanagement
1,577
Marketing management
1,563
Germany
1,405
Werbewirkung
1,276
Advertising effects
1,256
Theorie
1,245
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1,235
Marketing
1,112
Luxury goods
996
Luxusgüter
994
USA
955
United States
926
Advertising
893
Handelsmarke
811
Einzelhandel
796
Retail trade
773
Store brand
761
Brand loyalty
730
Corporate reputation
724
Firmenimage
724
Customer satisfaction
697
Kundenzufriedenheit
687
Internationales Marketing
679
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26
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21
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18
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3
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3
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2
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2
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2
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Wheeler, Alina
8
Gierl, Heribert
7
Brunner, Christian Boris
6
Dens, Nathalie
6
Domizlaff, Hans
6
Hayes, Jameson L.
6
Keller, Kevin Lane
6
Ko, Eunju
6
Pelsmacker, Patrick de
6
Septianto, Felix
6
Kennedy, Rachel
5
Romaniuk, Jenni
5
Rosengren, Sara
5
Srinivasan, Shuba
5
Adjouri, Nicholas
4
Allen, Chris T.
4
Bellman, Steven
4
Buijzen, Moniek
4
Cohen, Justin
4
Jones, John Philip
4
Klapper, Daniel
4
Lindstrøm, Martin
4
Milfeld, Tyler
4
O'Guinn, Thomas C.
4
Rozendaal, Esther
4
Semenik, Richard J.
4
Seo, Yuri
4
Srivastava, R. K.
4
Taylor, Charles Raymond
4
Vashisht, Devika
4
Wang, Jing
4
Adeola, Ogechi
3
Beal, Virginia
3
Bernritter, Stefan F.
3
Botzenhardt, Florian
3
Chen, Huan
3
Chioveanu, Ioana
3
Crawford, Robert
3
Dahlén, Micael
3
Du, Rex Yuxing
3
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Österreichische Werbewissenschaftliche Gesellschaft
3
American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Axel Springer Verlag
1
Campus Verlag
1
Committee on Advertising
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Published in...
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Journal of business research : JBR
32
International journal of advertising : the review of marketing communications
31
Journal of advertising research
30
Journal of advertising
26
Journal of marketing communications
24
International journal of advertising : the quarterly review of marketing communications
22
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
12
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
The journal of brand management : an international journal
10
Journal of retailing and consumer services
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of historical research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing
6
SpringerLink / Bücher
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing : ZFP ; journal of research and management
5
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
International journal of consumer studies
4
International journal of production economics
4
International marketing review
4
Journal of global marketing
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing letters : a journal of research in marketing
4
Report / Marketing Science Institute
4
Research
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
European journal of marketing
3
Europäische Hochschulschriften / 5
3
Global business review
3
International journal of electronic marketing and retailing : IJEMR
3
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Source
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ECONIS (ZBW)
910
USB Cologne (EcoSocSci)
45
EconStor
4
RePEc
1
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date (oldest first)
1
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
3
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
4
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
5
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1982
-
Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
Saved in:
6
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
7
Co-branding in advertising : the issue of product and
brand
fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
Saved in:
8
Brand
names and perceived value
Holstius, Karin
;
Paltschik, Mikael
-
1982
Persistent link: https://www.econbiz.de/10003580419
Saved in:
9
Generic advertising,
brand
advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo
;
Perrone, Giovanni
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
Saved in:
10
Generic and
brand
advertising in markets with product differentiation
Isariyawongse, Kosin
;
Kudo, Yasushi
;
Tremblay, Victor J.
- In:
Journal of agricultural & food industrial organization
5
(
2007
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009509972
Saved in:
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