//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Are consumer survey results di...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
83,506
Konsumentenverhalten
81,056
Theorie
9,469
Theory
9,279
Relationship marketing
9,107
Beziehungsmarketing
9,078
Brand management
7,591
Markenführung
7,551
Brand image
6,746
Markenimage
6,707
Customer satisfaction
5,763
Deutschland
5,716
Online-Handel
5,643
Online retailing
5,631
Kundenzufriedenheit
5,606
Interview
5,077
USA
5,035
Befragung
4,938
Germany
4,925
Social Web
4,859
Social web
4,856
United States
4,706
Online-Marketing
4,562
Internet marketing
4,550
Service quality
4,453
Dienstleistungsqualität
4,409
Brand
4,337
Markenartikel
4,328
Einzelhandel
4,175
Retail trade
4,133
Werbewirkung
3,656
Electronic Commerce
3,653
Advertising effects
3,617
Verbraucherverhalten
3,589
Experiment
3,566
E-commerce
3,538
Emotion
3,262
Advertising
3,044
Privater Konsum
2,966
more ...
less ...
Online availability
All
Undetermined
1,434
Free
555
Type of publication
All
Article
2,217
Book / Working Paper
736
Journal
14
Type of publication (narrower categories)
All
Article in journal
2,124
Aufsatz in Zeitschrift
2,124
Graue Literatur
130
Non-commercial literature
130
Working Paper
108
Arbeitspapier
103
Aufsatz im Buch
84
Book section
84
Hochschulschrift
61
Thesis
41
Collection of articles of several authors
40
Sammelwerk
40
Konferenzschrift
27
Aufsatzsammlung
25
Conference paper
15
Konferenzbeitrag
15
Conference proceedings
11
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
10
Textbook
9
Case study
6
Fallstudie
6
Market information
6
Marktinformation
6
Collection of articles written by one author
5
Sammlung
5
Reprint
4
Bibliografie
3
Dissertation u.a. Prüfungsschriften
3
Guidebook
3
Ratgeber
3
Festschrift
2
Umfrage
2
Bibliographie
1
Doctoral Thesis
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
more ...
less ...
Language
All
English
2,837
German
119
Undetermined
12
Russian
3
French
2
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
Swedish
1
more ...
less ...
Author
All
Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
13
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Moser, H. R.
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
more ...
less ...
Institution
All
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
38
Journal of retailing and consumer services
37
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
SpringerLink / Bücher
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
more ...
less ...
Source
All
ECONIS (ZBW)
2,924
USB Cologne (EcoSocSci)
37
EconStor
6
Showing
1
-
10
of
2,967
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Empirično izsledvane na obštestvenite naslasi kăm reklamata
Katrandžiev, Hristo
- In:
Ikonomičeski alternativi
(
2007
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10003472851
Saved in:
2
Public attitudes towards advertising: an empirical investigation
Katrandžiev, Hristo
- In:
Economic alternatives
(
2007
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003762600
Saved in:
3
Garbage in - Garbage out? : Neues zur Skalennutzung in Interviews
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
1
,
pp. 66-68
Persistent link: https://www.econbiz.de/10003819810
Saved in:
4
Do all advertising appeals influence consumer purchase decision : an exploratory study
Verma, Sanjeev
- In:
Global business review
10
(
2009
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10003902624
Saved in:
5
Kommunikationsmanagement in großen und mittelständischen Unternehmen
Schwaiger, Manfred
;
Jeckel, Peter
;
Saffert, Volker
-
1995
Persistent link: https://www.econbiz.de/10009159676
Saved in:
6
An empirical analysis of the public's attitude toward legal services advertising
Moser, H. R.
;
Loudon, David
;
Stevens, Robert E.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10010363989
Saved in:
7
A longitudinal assessment of consumers' attitudes toward legal services advertising
Moser, H. R.
;
Johns, Horace E.
;
Reynolds, Daniel L.
- In:
Journal of business and economic perspectives
30
(
2004
)
2
,
pp. 88-103
Persistent link: https://www.econbiz.de/10003060789
Saved in:
8
Zur Medien- und Werbewirkungsforschung im Dritten Reich : das Beispiel einer Hörerbefragung für den deutschen Funkhandel
Kirpal, Alfred
- In:
Geschichte - Unternehmen - Archive : [Festschrift für …
,
(pp. 365-393)
.
2008
Persistent link: https://www.econbiz.de/10014561757
Saved in:
9
Time-of-day and day-of-week variations in Amazon Mechanical Turk survey responses
Binder, Carola Conces
- In:
Journal of macroeconomics
71
(
2022
),
pp. 1-21
Persistent link: https://www.econbiz.de/10013328010
Saved in:
10
Femvertising or femwashing? : women's perceptions of authenticity
Hainneville, Valentine
;
Guèvremont, Amélie
;
Robinot, …
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 933-941
Persistent link: https://www.econbiz.de/10014326277
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->