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Werbung
Bier
846
Beer
633
Brauerei
437
Brewery
400
Deutschland
152
USA
117
Konsumentenverhalten
108
United States
106
Consumer behaviour
104
Germany
78
Markt
76
Market
73
Welt
59
World
54
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51
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48
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46
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46
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46
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44
beer
37
Theorie
36
Großbritannien
35
Markenartikel
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Brand
34
Theory
34
United Kingdom
34
Gärungstechnologie
31
EU-Staaten
27
Brand image
26
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26
Markenimage
26
Preismanagement
24
Pricing strategy
24
Brauwirtschaft
23
Schätzung
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Tourismus
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English
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Heimonen, Kari
3
Uusitalo, Outi
3
Rojas, Christian
2
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1
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1
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1
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1
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1
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1
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1
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1
Liao, Yu-Ting
1
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1
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1
Mello, Joao M. P. de
1
Mixon, Franklin G.
1
Mohn, Michael
1
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1
O'Brien, Daniel M.
1
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1
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1
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1
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1
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International journal of industrial organization
2
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2
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2
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1
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1
International journal of advertising : the quarterly review of marketing communications
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
1
Reimagining Ireland : REIR
1
Southern economic journal
1
Texto para discussão / Pontifícia Universidade Católica do Rio de Janeiro, Departamento de Economia
1
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ECONIS (ZBW)
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1
Werbung für
Bier
Simon, Theobald
-
1960
Persistent link: https://www.econbiz.de/10000526861
Saved in:
2
Non-price advertising and price competition : a theory, and evidence from the Brazilian beer market
Gomes, Renato D. B.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003336204
Saved in:
3
Brand level evidence on the impacts of advertising on beer consumption
Heimonen, Kari
;
Uusitalo, Outi
-
2006
Persistent link: https://www.econbiz.de/10003319276
Saved in:
4
The beer market and advertising expenditure
Heimonen, Kari
;
Uusitalo, Outi
- In:
Marketing intelligence & planning
27
(
2009
)
7
,
pp. 945-975
Persistent link: https://www.econbiz.de/10009526312
Saved in:
5
Beer, wine, or spirits? : advertising's impact on four decades of category sales
Wilcox, Gary B.
;
Kang, Eun Yeon
;
Chilek, Lindsay A.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 641-657
Persistent link: https://www.econbiz.de/10011547686
Saved in:
6
Demand for differentiated products : price and advertising evidence from the US beer market
Rojas, Christian
;
Peterson, Everett B.
- In:
International journal of industrial organization
26
(
2008
)
1
,
pp. 288-307
Persistent link: https://www.econbiz.de/10003629111
Saved in:
7
Beer market and advertising expenditures
Heimonen, Kari
;
Uusitalo, Outi
-
2006
Persistent link: https://www.econbiz.de/10003297142
Saved in:
8
Märkte /
Bier
, Wein & Sekt : Informationen für die Werbeplanung
Axel-Springer-Verlag
-
Hamburg
-
Nachgewiesen 2002 -
Persistent link: https://www.econbiz.de/10001720116
Saved in:
9
Media substitution and economies of scale in advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
Saved in:
10
Advertising, price, and welfare : evidence from the US brewing industry
Tremblay, Carol Horton
- In:
Southern economic journal
62
(
1995
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10001196148
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