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Advertising of domestic and foreign firms in Slovenia during its ten-year transition period
Lah, Marko; Ilič, Branko; Golob, Urša - In: Transformations in business & economics : scholarly papers 8 (2009) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10003940297
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Sustainability communication
Golob, Urša; Podnar, Klement; Žabkar, Vesna - In: International journal of advertising : the review of … 42 (2023) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
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A Post Keynesian approach to advertising and its relevance for the transition economies
Lah, Marko; Sušjan, Andrej; Ilič, Branko - In: Journal of post-Keynesian economics : JPKE 29 (2006/07) 2, pp. 309-325
Persistent link: https://www.econbiz.de/10003422460