A Post Keynesian approach to advertising and its relevance for the transition economies
Marko Lah; Andrej Sušjan and Branko Ilič
| Year of publication: |
2007
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|---|---|
| Authors: | Lah, Marko ; Sušjan, Andrej ; Ilič, Branko |
| Published in: |
Journal of post-Keynesian economics : JPKE. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 0160-3477, ZDB-ID 436253-6. - Vol. 29.2006/07, 2, p. 309-325
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| Subject: | Werbung | Advertising | Investitionsentscheidung | Investment decision | Strategisches Management | Strategic management | Transformationsstaaten | Transition countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003422460