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Werbung
Consumer behaviour
83,524
Konsumentenverhalten
81,074
Einzelhandel
17,839
Brand management
17,731
Markenführung
17,318
Retail trade
15,238
Theorie
10,984
Theory
10,795
Relationship marketing
10,130
Beziehungsmarketing
10,096
Markenimage
9,125
Brand image
9,080
Deutschland
6,549
Markenartikel
6,377
Brand
6,341
Online-Handel
6,285
Online retailing
6,269
USA
6,098
Customer satisfaction
6,038
Kundenzufriedenheit
5,868
United States
5,736
Social Web
5,627
Social web
5,622
Germany
5,553
Online-Marketing
5,297
Internet marketing
5,264
Service quality
4,682
Dienstleistungsqualität
4,636
Electronic Commerce
4,414
E-commerce
4,223
Werbewirkung
4,038
Advertising effects
3,988
Marketingmanagement
3,684
Marketing management
3,663
Verbraucherverhalten
3,596
Experiment
3,518
Advertising
3,451
Pricing strategy
3,441
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Septianto, Felix
21
Eisend, Martin
16
Gierl, Heribert
15
Pelsmacker, Patrick de
14
Taylor, Charles Raymond
14
Dahlén, Micael
13
Dens, Nathalie
13
Diehl, Sandra
12
Rosengren, Sara
12
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
9
Chan, Kara
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Wilson, Christopher
9
Bellman, Steven
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Choi, Yung Kyun
7
Esch, Franz-Rudolf
7
Karray, Salma
7
Keller, Kevin Lane
7
Moshary, Sarah
7
Quach, Sara
7
Sethi, Suresh
7
Terlutter, Ralf
7
Wheeler, Alina
7
Wilbur, Kenneth C.
7
Zaccour, Georges
7
Arora, Taanika
6
Bang Nguyen Viet
6
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National Bureau of Economic Research
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Axel-Springer-Verlag
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American Marketing Association
5
Österreichische Werbewissenschaftliche Gesellschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutschland / Bundeswehr / Universität Hamburg
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Harvard Graduate School of Business Administration
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
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International journal of advertising : the review of marketing communications
127
Journal of business research : JBR
106
Journal of marketing communications
99
Journal of advertising research
84
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
56
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
44
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
40
Psychology & marketing
40
Journal of advertising : official publication of the American Academy of Advertising
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of historical research in marketing
21
Marketing letters : a journal of research in marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing
18
Marketing : ZFP ; journal of research and management
18
Journal of global marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
SpringerLink / Bücher
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Marketing intelligence & planning
13
European journal of operational research : EJOR
12
International journal of industrial organization
12
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ECONIS (ZBW)
3,355
USB Cologne (EcoSocSci)
62
EconStor
9
RePEc
1
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1
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
2
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
3
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
4
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
5
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
6
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
7
The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
8
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
9
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
10
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
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