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A generalization of the Nerlove-Arrow model to multi-firms advertising under uncertainty
Tapiero, Charles S. - In: Management science : journal of the Institute for … 25 (1979) 9, pp. 907-915
Persistent link: https://www.econbiz.de/10003691800
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Stochastic diffusion models with advertising and word-of-mouth effects
Tapiero, Charles S. - In: European journal of operational research : EJOR 12 (1983) 4, pp. 348-356
Persistent link: https://www.econbiz.de/10003691808
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A generalisation of the Nerlove-Arrow model : to multi-firms advertising under uncertainty
Tapiero, Charles S. - 1979
Persistent link: https://www.econbiz.de/10002924901
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Modeling stochastic models of advertising
Tapiero, Charles S. - In: Quartalshefte / Girozentrale und Bank der … 17 (1982) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10002924933
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On-line and adaptive optimum advertising control by a diffusion approximation
Tapiero, Charles S. - In: Operations research 23 (1975) 5, pp. 890-907
Persistent link: https://www.econbiz.de/10002924973
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Optimal control of a stochastic model of advertising
Tapiero, Charles S. - In: Optimal control theory and economic analysis : First …, (pp. 287-300). 1982
Persistent link: https://www.econbiz.de/10002924982
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Optimal product quality and advertising
Tapiero, Charles S. - 1981
Persistent link: https://www.econbiz.de/10002925029
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Optimum advertising and goodwill under uncertainty
Tapiero, Charles S. - In: Operations research 26 (1978) 3, pp. 450-463
Persistent link: https://www.econbiz.de/10002925058
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Advertising and advertising claims over time
Tapiero, Charles S. - In: Optimal control and dynamic games : applications in …, (pp. 19-37). 2005
Persistent link: https://www.econbiz.de/10003107950