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~subject:"Werbung"
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Guerilla-Werbung : ein Leitfad...
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Subject
All
Werbung
KMU
50,701
SME
50,683
Klein- und Mittelbetrieb
9,846
Advertising
9,825
Deutschland
8,364
Germany
6,796
Unternehmenserfolg
5,211
Firm performance
5,141
Innovation
4,573
Entrepreneurship
4,467
Entrepreneurship approach
4,211
Werbewirkung
3,822
Unternehmensfinanzierung
3,808
Corporate finance
3,806
Unternehmensgründung
3,782
Advertising effects
3,768
Theorie
3,535
Business start-up
3,515
USA
3,504
Theory
3,503
SMEs
3,266
United States
3,225
Konsumentenverhalten
3,074
Consumer behaviour
3,068
Innovationsmanagement
2,810
Innovation management
2,645
Globalisierung
2,475
Globalization
2,433
Strategisches Management
2,263
Online-Marketing
2,119
Internet marketing
2,110
Indien
2,108
EU-Staaten
2,055
EU countries
2,053
India
2,025
Strategic management
1,962
Großbritannien
1,878
Industrie
1,824
Business network
1,757
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Online availability
All
Undetermined
3,341
Free
1,934
Type of publication
All
Article
7,641
Book / Working Paper
6,114
Journal
129
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
5,576
Aufsatz in Zeitschrift
5,576
Graue Literatur
811
Non-commercial literature
811
Aufsatz im Buch
713
Book section
713
Working Paper
652
Arbeitspapier
616
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
Thesis
210
Konferenzschrift
147
Aufsatzsammlung
135
Lehrbuch
115
Textbook
98
Dissertation u.a. Prüfungsschriften
97
Bibliografie enthalten
74
Bibliography included
74
Conference paper
55
Konferenzbeitrag
55
Conference proceedings
51
Case study
50
Fallstudie
50
Wörterbuch
47
Ratgeber
36
Reprint
32
Guidebook
30
Bibliographie
29
Collection of articles written by one author
28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
19
Bibliografie
19
Government document
19
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
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Language
All
English
9,695
German
2,181
Undetermined
1,905
French
63
Russian
25
Swedish
18
Italian
10
Dutch
10
Polish
9
Danish
6
Finnish
6
Spanish
6
Portuguese
4
Norwegian
3
Bulgarian
2
Croatian
2
Hungarian
2
Afrikaans
1
Arabic
1
Czech
1
Multiple languages
1
Romanian
1
Serbian
1
Turkish
1
Ukrainian
1
Chinese
1
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Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Dahlén, Micael
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Stafford, Marla Royne
23
Schweiger, Günter
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
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Published in...
All
Journal of advertising research
240
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
Psychology & marketing
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
46
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Economics letters
30
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Source
All
ECONIS (ZBW)
12,478
USB Cologne (EcoSocSci)
1,306
EconStor
47
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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1
Profitable methods for small business advertising
Gray, Ernest
-
1984
Persistent link: https://www.econbiz.de/10000540162
Saved in:
2
Promotion of small and medium-sized firms in developing countries through collective actions. Inter-regional Symposium on the Exchange of Experience, Paris, 25-29 Sept., 1967
1969
Persistent link: https://www.econbiz.de/10000569656
Saved in:
3
Vertikale Werbekooperation in der mittelständischen Investitionsgüterindustrie : dargestellt am Beispiel ausgewählter Zweige der Kunststoffbranche
Brandenburg, Achim
-
1977
Persistent link: https://www.econbiz.de/10000065373
Saved in:
4
GründerZeiten Nr. 37: Kunden gewinnen
Deutschland / Bundesministerium für Wirtschaft und …
Die wichtigste Frage für jeden Existenzgründer: Wie gewinne ich Kunden? Je nach Branche gibt es verschiedene Wege, Kontakte zu Kunden aufzubauen...
Persistent link: https://www.econbiz.de/10005866299
Saved in:
5
Werbung
mit kleinem Budget : der Ratgeber für Existenzgründer und Unternehmen
Röthlingshöfer, Bernd
-
2008
-
Orig.-Ausg., 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003752883
Saved in:
6
Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa
Scheers, Louise van
;
Radipere, Simon
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 445-458
Persistent link: https://www.econbiz.de/10003771478
Saved in:
7
Low Budget Marketing für KMU
Berndt, Ralph
- In:
Management-Konzepte für kleine und mittlere …
,
(pp. 199-220)
.
2006
Persistent link: https://www.econbiz.de/10003300304
Saved in:
8
It's not who you know it's who knows you! : the small business guide to raising your profits by raising your profile
Avrin, David
-
2001
Persistent link: https://www.econbiz.de/10003874952
Saved in:
9
No B.S. grassroots marketing : the ultimate no holds barred - take no prisoners - guide to growing sales and profits of local small businesses
Kennedy, Dan S.
;
Slutsky, Jeff
-
2012
Persistent link: https://www.econbiz.de/10009489643
Saved in:
10
Intermediary roles in local mobile advertising : findings from a Finnish study
Komulainen, Hanna
;
Mainela, Tuija
;
Tähtinen, Jaana
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10011561336
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