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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Advertising, Sales and Promotion Management
Chunawalla, S.A. - 2007
COVER -- CONTENTS -- BASIC CONCEPTS OF PROMOTION AND COMMUNICATION -- FUNDAMENTALS OF ADVERTISING -- ADVERTISING RESEARCH -- MARKETING AND ADVERTISING PLANNING -- ADVERTISING AGENCY -- MARKET ANALYSIS: SEGMENTATION AND TARGETING -- CREATIVITY, CREATIVE STRATEGY AND COPYWRITING -- ART DIRECTION...
Persistent link: https://www.econbiz.de/10012681981
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The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon; Sridhar, Shrihari; Palmatier, Robert W. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
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The direct and reposting effects of advertorials on sales
Wang, Xia; Yu, Chunling; Dong, Lily C. - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
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W-&-V-Innovation : die Zukunft der Kommunikation
München : Verl. Werben-&-Verkaufen - 2005 - 2009,2; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10004827712
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W & V
München : Ebner Media Group GmbH & Co. KG; -2009: …; … - 1963,Apr. -60. Jahrgang, Ausgabe 4 (Juni 2022) = …
Persistent link: https://www.econbiz.de/10000363209
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Promotion : Persuasive communication in marketing
Tillman, Rollie; Kirkpatrick, Charles Atkinson - 1968
Persistent link: https://www.econbiz.de/10000568028
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Marketing communication : Modern promotional strategy
Webster, Frederick Elmer - 1971
Persistent link: https://www.econbiz.de/10000572068