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Werbung
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8,687
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3,433
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3,012
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2,783
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2,658
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2,616
marketing
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Bruhn, Manfred
18
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18
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14
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13
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12
Kloss, Ingomar
12
Wilbur, Kenneth C.
12
Schrattenecker, Gertraud
11
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10
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10
Tucker, Catherine E.
10
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9
Hackley, Christopher E.
9
Nickel, Volker
9
Okazaki, Shintaro
9
Pflaum, Dieter
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Belch, George E.
8
Clow, Kenneth E.
8
Dwivedi, Yogesh Kumar
8
Ghose, Anindya
8
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8
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8
Katona, Zsolt
8
King, Karen Whitehill
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Rozendaal, Esther
8
Schaffner, Sandra
8
Voorveld, Hilde
8
Wheeler, Alina
8
Baack, Donald
7
Belch, Michael A.
7
Bellman, Steven
7
Boerman, Sophie C.
7
Choi, Yung Kyun
7
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4
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Zentralverband der Deutschen Werbewirtschaft
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Österreichische Werbewissenschaftliche Gesellschaft
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2
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1
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1
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1
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1
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1
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1
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1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
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International journal of advertising : the review of marketing communications
83
International journal of internet marketing and advertising : IJIMA
49
Journal of business research : JBR
46
Journal of marketing communications
45
International journal of advertising : the quarterly review of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
SpringerLink / Bücher
39
Journal of promotion management : innovations in planning and applied research
38
Journal of advertising research
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of promotion management : JPM
19
European journal of operational research : EJOR
18
Journal of historical research in marketing
17
Journal of marketing research : JMR
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of retailing and consumer services
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
European journal of marketing : EJM
14
Journal of current issues and research in advertising
14
Journal of marketing
14
Psychology & marketing
13
Quantitative marketing and economics : QME
13
Research
13
International journal of technology marketing : IJTMkt
12
Journal of marketing management : MM
11
Marketing science
11
CESifo working papers
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
Journal of advertising
9
NBER working paper series
9
Springer eBook Collection
9
Electronic commerce research
8
Europäische Hochschulschriften / 5
8
Europäische Kulturen in der Wirtschaftskommunikation
8
International journal of electronic commerce : IJEC
8
Journal of internet commerce
8
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ECONIS (ZBW)
2,946
USB Cologne (EcoSocSci)
644
USB Cologne (business full texts)
10
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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1
Always be testing : the complete guide to Google Website Optimizer
Eisenberg, Bryan
;
Quarto-vonTivadar, John
;
Davis, Lisa T.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004918537
Saved in:
2
The truth about : pay-per-click search advertising
Lee, Kevin
-
2009
-
1. print.
Persistent link: https://www.econbiz.de/10004933137
Saved in:
3
YouTube and video
marketing
: an hour a day
Jarboe, Greg
-
2009
Persistent link: https://www.econbiz.de/10004941851
Saved in:
4
Web advertising and
marketing
by design : [hands-on guide to successful projects]
Fahey, Mary Jo
-
1998
Persistent link: https://www.econbiz.de/10004362124
Saved in:
5
Mobile advertising : supercharge your brand in the exploding wireless market
Sharma, Chetan
;
Herzog, Joe
;
Melfi, Victor
-
2008
Persistent link: https://www.econbiz.de/10004907306
Saved in:
6
How to win sales & influence spiders : boosting your business & buzz on the web
Seda, Catherine
-
2007
Persistent link: https://www.econbiz.de/10004911923
Saved in:
7
World wide rave : creating triggers that get millions of people to spread your ideas and share your stories
Scott, David Meerman
-
2009
Persistent link: https://www.econbiz.de/10004935672
Saved in:
8
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff
Shih, Clara Chung-wai
-
2009
-
1. print.
Persistent link: https://www.econbiz.de/10004935901
Saved in:
9
Search engine advertising : buying your way to the top to increase sales
Lee, Kevin
;
Seda, Catherine
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10004939074
Saved in:
10
Der Köder zum Mitmachen : Online-Mediaplanung mit Targeting-Technologien
Kastner, Margit
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003863610
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