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Werbung
SME
50,582
KMU
50,570
Marketing
31,411
Internet
21,818
Deutschland
14,991
Online-Marketing
13,075
Internet marketing
13,026
Germany
12,591
Klein- und Mittelbetrieb
9,844
Consumer behaviour
9,461
Konsumentenverhalten
9,184
Electronic Commerce
9,054
Theorie
8,352
Theory
8,278
E-commerce
7,594
Social Web
7,468
Social web
7,462
Marketingmanagement
6,380
USA
5,972
Innovation
5,905
Marketing management
5,828
Unternehmenserfolg
5,811
Firm performance
5,653
United States
5,468
Entrepreneurship
4,962
Relationship marketing
4,544
Entrepreneurship approach
4,516
Beziehungsmarketing
4,515
Unternehmensgründung
4,371
Strategisches Management
4,139
Business start-up
3,974
Unternehmensfinanzierung
3,854
Corporate finance
3,853
Welt
3,785
World
3,739
Online-Handel
3,611
Online retailing
3,608
Innovationsmanagement
3,558
Brand management
3,507
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Online availability
All
Undetermined
1,061
Free
528
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Book / Working Paper
1,952
Article
1,528
Journal
36
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Article in journal
1,403
Aufsatz in Zeitschrift
1,403
Graue Literatur
180
Non-commercial literature
180
Hochschulschrift
145
Aufsatz im Buch
121
Book section
121
Working Paper
116
Arbeitspapier
114
Collection of articles of several authors
111
Sammelwerk
111
Thesis
88
Aufsatzsammlung
80
Lehrbuch
72
Konferenzschrift
65
Textbook
59
Dissertation u.a. Prüfungsschriften
46
Bibliografie enthalten
39
Bibliography included
39
Wörterbuch
29
Conference proceedings
25
Ratgeber
22
Bibliographie
20
Guidebook
19
Case study
18
Fallstudie
18
Conference paper
16
Konferenzbeitrag
16
Nachschlagewerk
16
Reference book
16
Handbook
15
Handbuch
15
Bibliografie
9
Einführung
9
Festschrift
9
Collection of articles written by one author
8
Enzyklopädie
8
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8
Sammlung
8
Beispielsammlung
6
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English
2,686
German
740
Undetermined
81
French
11
Russian
10
Polish
3
Swedish
2
Finnish
1
Hungarian
1
Italian
1
Multiple languages
1
Norwegian
1
Spanish
1
Turkish
1
Ukrainian
1
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Author
All
Bruhn, Manfred
18
Pepels, Werner
17
Schweiger, Günter
14
Esch, Franz-Rudolf
13
Jerath, Kinshuk
12
Kloss, Ingomar
12
Wilbur, Kenneth C.
12
Pelsmacker, Patrick de
11
Schrattenecker, Gertraud
11
Bonatti, Alessandro
10
Koschnick, Wolfgang J.
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Hackley, Christopher E.
9
Nickel, Volker
9
Pflaum, Dieter
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Belch, George E.
8
Clow, Kenneth E.
8
Dwivedi, Yogesh Kumar
8
Ghose, Anindya
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Okazaki, Shintaro
8
Rozendaal, Esther
8
Schaffner, Sandra
8
Voorveld, Hilde
8
Wheeler, Alina
8
Baack, Donald
7
Belch, Michael A.
7
Bellman, Steven
7
Boerman, Sophie C.
7
Choi, Yung Kyun
7
Collins, Thomas L.
7
Diehl, Sandra
7
Fogel, Joshua
7
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Institution
All
Springer Fachmedien Wiesbaden
20
National Bureau of Economic Research
8
American Marketing Association
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
IP Deutschland GmbH <Köln>
4
Zentralausschuss der Werbewirtschaft
4
Zentralverband der Deutschen Werbewirtschaft
4
Österreichische Werbewissenschaftliche Gesellschaft
4
Advertising Research Foundation
3
IGI Global
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Duncker & Humblot
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Gabler <Firma>
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
epubli GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Agfa-Aktiengesellschaft
1
Akademie für Naturschutz und Landschaftspflege
1
American Academy of Advertising
1
Art Directors Club <New York, N.Y.>
1
Association of National Advertisers
1
Axel Springer Verlag, Marketing Anzeigen
1
Axel-Springer-Verlag
1
Bayerische Akademie für Werbung und Marketing
1
Berliner Kommunikations-Forum
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Campus Verlag
1
Centro de Estudios Financieros <Madrid u.a.>
1
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Published in...
All
International journal of advertising : the review of marketing communications
82
International journal of internet marketing and advertising : IJIMA
49
Journal of business research : JBR
44
Journal of marketing communications
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
SpringerLink / Bücher
39
Journal of promotion management : innovations in planning and applied research
38
International journal of advertising : the quarterly review of marketing communications
31
Journal of advertising research
29
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of promotion management : JPM
18
Journal of marketing research : JMR
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
European journal of operational research : EJOR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of historical research in marketing
16
Journal of retailing and consumer services
16
European journal of marketing : EJM
14
Journal of marketing
14
Journal of current issues and research in advertising
13
Research
13
International journal of technology marketing : IJTMkt
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of marketing management : MM
11
Marketing science
11
CESifo working papers
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
Springer eBook Collection
9
Electronic commerce research
8
International journal of electronic commerce : IJEC
8
Journal of advertising
8
Journal of internet commerce
8
Marketing intelligence & planning
8
Marketing letters : a journal of research in marketing
8
NBER working paper series
8
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Source
All
ECONIS (ZBW)
2,841
USB Cologne (EcoSocSci)
650
USB Cologne (business full texts)
10
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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1
Always be testing : the complete guide to Google Website Optimizer
Eisenberg, Bryan
;
Quarto-vonTivadar, John
;
Davis, Lisa T.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004918537
Saved in:
2
Web Promotion : professionelle Werbung im
Internet
Bürlimann, Martin
-
2004
-
3. Aufl., aktualisiert und. erw.
Persistent link: https://www.econbiz.de/10001851216
Saved in:
3
Amazon top seller secrets : inside tips from Amazon's most successful sellers
Schepp, Brad
;
Schepp, Debra
-
2009
Persistent link: https://www.econbiz.de/10004931464
Saved in:
4
The truth about : pay-per-click search advertising
Lee, Kevin
-
2009
-
1. print.
Persistent link: https://www.econbiz.de/10004933137
Saved in:
5
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff
Shih, Clara Chung-wai
-
2009
-
1. print.
Persistent link: https://www.econbiz.de/10004935901
Saved in:
6
Internet
advertising : theory and research
Schumann, David W.
(
ed.
)
-
2007
-
Rev. ed.
Persistent link: https://www.econbiz.de/10003321129
Saved in:
7
Internet
-Werbung : von der strategischen Konzeption zum erfolgreichen Auftritt
Hamm, Ingo
-
2000
Persistent link: https://www.econbiz.de/10001491943
Saved in:
8
Der Köder zum Mitmachen : Online-Mediaplanung mit Targeting-Technologien
Kastner, Margit
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003863610
Saved in:
9
InterActive
marketing
: how to use integrated offer-driven advertising, database
marketing
and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
10
Always on : advertising,
marketing
, and media in an era of consumer control
Vollmer, Christopher
;
Precourt, Geoffrey
-
2008
Persistent link: https://www.econbiz.de/10008698216
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