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Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
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Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
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2014
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2
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pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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The effect of advertising on consumer price sensitivity
Krishnamurthi, Lakshman
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Raj, S. P.
- In:
Journal of marketing research : JMR
22
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1985
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2
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pp. 119-129
Persistent link: https://www.econbiz.de/10002255309
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High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
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Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
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pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
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