The effect of advertising on consumer price sensitivity
Year of publication: |
1985
|
---|---|
Authors: | Krishnamurthi, Lakshman ; Raj, S. P. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 22.1985, 2, p. 119-129
|
Subject: | Werbung | Preis | Vereinigte Staaten |
-
The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval, (2010)
-
Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval, (2012)
-
Keeler, Theodore E., (2004)
- More ...
-
Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman, (1995)
-
Krishnamurthi, Lakshman, (1989)
-
An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity
Krishnamurthi, Lakshman, (1991)
- More ...