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Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong; Hui, Kai-Lung; Png, Ivan - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
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Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai; Panda, Priyabrata; Maharana, Arjuna Kumar - In: International journal of business and emerging markets … 15 (2023) 3, pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
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Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.; Demchenko, Tatiana S.; Bondaletov, … - In: Journal of international economic review 14 (2021) 2, pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
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Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press - 1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
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Successful direct mail advertising and selling
Stone, Robert - 1955
Persistent link: https://www.econbiz.de/10000328721
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
Bliemel, Friedhelm (ed.) - 1999
Persistent link: https://www.econbiz.de/10000681796
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Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel (ed.); Larrick, Nancy (contributor) - 1949
Persistent link: https://www.econbiz.de/10000567135
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MaxiMarketing : [die Herausforderung auf dem Weg in ein neues Marketing-Zeitalter ; für Verkaufsförderung, Werbung und Marketing]
Rapp, Stan; Collins, Thomas L. - 1988
Persistent link: https://www.econbiz.de/10000083346
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Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg
Allenby, Greg (contributor); Allenby, Greg M. (ed.) - 2010
Persistent link: https://www.econbiz.de/10003896260