//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Enfance, alimentation et publi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Children
18,809
Kinder
17,855
Advertising
11,361
Health
4,111
Gesundheit
4,079
Werbewirkung
4,049
Advertising effects
3,999
Consumer behaviour
3,990
Konsumentenverhalten
3,857
USA
3,327
United States
2,972
Eltern
2,730
Parents
2,630
Bildungsniveau
2,438
Educational achievement
2,431
Kind
2,270
Körpergewicht
2,170
Body weight
2,159
Theorie
2,134
Theory
2,108
Internet marketing
1,923
Online-Marketing
1,922
Deutschland
1,919
Schätzung
1,869
Estimation
1,855
Familie
1,774
Mothers
1,730
Mütter
1,724
Family
1,635
Germany
1,595
Social marketing
1,468
advertising
1,408
children
1,407
Ernährungsverhalten
1,350
Eating habit
1,347
Youth
1,325
Cognition
1,309
Kognition
1,303
Gender
1,292
more ...
less ...
Online availability
All
Undetermined
3,337
Free
1,869
Type of publication
All
Article
6,279
Book / Working Paper
4,980
Journal
122
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
5,540
Aufsatz in Zeitschrift
5,540
Graue Literatur
799
Non-commercial literature
799
Aufsatz im Buch
709
Book section
709
Working Paper
619
Arbeitspapier
601
Hochschulschrift
344
Collection of articles of several authors
215
Sammelwerk
215
Thesis
201
Aufsatzsammlung
129
Konferenzschrift
127
Lehrbuch
114
Textbook
98
Dissertation u.a. Prüfungsschriften
89
Bibliografie enthalten
71
Bibliography included
71
Conference paper
55
Konferenzbeitrag
55
Case study
50
Fallstudie
50
Conference proceedings
48
Wörterbuch
44
Ratgeber
36
Reprint
32
Guidebook
30
Collection of articles written by one author
28
Sammlung
28
Handbook
23
Handbuch
23
Bibliographie
22
Enzyklopädie
21
Amtsdruckschrift
19
Government document
19
Nachschlagewerk
19
Reference book
19
Bibliografie
18
Glossar enthalten
17
more ...
less ...
Language
All
English
9,299
German
1,704
Undetermined
314
French
46
Russian
23
Swedish
10
Italian
9
Polish
7
Danish
5
Dutch
5
Finnish
4
Spanish
4
Norwegian
3
Bulgarian
2
Portuguese
2
Afrikaans
1
Arabic
1
Croatian
1
Hungarian
1
Multiple languages
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
28
Gierl, Heribert
27
Septianto, Felix
27
Kind, Hans Jarle
26
Pflaum, Dieter
26
Rosengren, Sara
26
Saffer, Henry
26
Nickel, Volker
25
Dahlén, Micael
24
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Stafford, Marla Royne
23
Yoon, Sukki
22
Huh, Jisu
20
Kinnucan, Henry W.
20
Mueller, Barbara
20
Schweiger, Günter
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Campbell, Colin L.
18
Ford, John B.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Kloss, Ingomar
16
more ...
less ...
Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
14
Axel-Springer-Verlag
10
European Society for Opinion and Marketing Research
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
American Marketing Association
6
Zentralverband der Deutschen Werbewirtschaft
6
Österreichische Werbewissenschaftliche Gesellschaft
5
European Advertising Academy
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
BDW, Deutscher Kommunikationsverband
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
International Association of Business Communicators
3
OECD
3
Peter Lang GmbH
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Bund Deutscher Werbeberater
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutscher Werberat
2
Deutschland / Bundeswehr / Universität Hamburg
2
Duncker & Humblot
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
more ...
less ...
Published in...
All
Journal of advertising research
215
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
72
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
56
Psychology & marketing
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
SpringerLink / Bücher
49
Journal of current issues and research in advertising
46
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Economics letters
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Marketing : ZFP ; journal of research and management
28
Journal of international consumer marketing
26
Applied economics
25
more ...
less ...
Source
All
ECONIS (ZBW)
10,274
USB Cologne (EcoSocSci)
1,055
USB Cologne (business full texts)
26
EconStor
20
ArchiDok
6
BASE
1
RePEc
1
more ...
less ...
Showing
1
-
10
of
11,383
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria
;
Oakes, Steve
;
Hunter-Jones, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
Saved in:
2
Does
advertising
on television cause childhood
obesity
? : a longitudinal analysis
Beales, J. Howard
;
Kulick, Robert
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10010228566
Saved in:
3
Family-based treatment for
obesity
in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
4
Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.
;
Gainforth, Heather L.
; …
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
Saved in:
5
Fear vs humor appeals : a comparative study of
children
's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
6
A macro-level assessment of introducing
children
food
advertising
restrictions on
children
's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
7
Food industry approach to rising prevalence of
children
obesity
in the Czech Republic
Olšanová, Květa
- In:
Central European business review : CEBR
3
(
2014
)
3
,
pp. 7-15
Persistent link: https://www.econbiz.de/10010529020
Saved in:
8
Milk, juice, or cola? : exploring the effect of product placement on
children
’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
9
Framing and word choice in childhood
obesity
reduction-focused
advertising
Mayer, James Mark
;
Peev, Plamen
;
Mayer, Abby
- In:
Journal of managerial issues : JMI
34
(
2022
)
3
,
pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
Saved in:
10
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->