The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could...

The marketing/media ecology -- Selling : assumptions, approaches, and types of selling -- Sales ethics -- The AESKOPP system of selling -- Attitude -- Emotional intelligence -- Skills : effective listening and understanding people -- Skills : influence and creating value -- Skills : prospecting...