Media selling : televison, print, internet, radio
Year of publication: |
2009 ; 4. ed.
|
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Authors: | Warner, Charles |
Publisher: |
Malden, Mass. [u.a.] : Wiley-Blackwell |
Subject: | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Kommunikationsmedien | Communication media | Verkaufspersonal | Salespeople | Anforderungsprofil | Occupational profile | Massenmedien | Werbung | Marketinginstrument |
Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
Extent: | XV, 600 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 1-4051-5839-5 ; 978-1-4051-5839-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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