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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The effects of thin and heavy media images on overweight and underweight consumers : social comparison processes and behavioral implications
Smeesters, Dirk
;
Mußweiler, Thomas
;
Mandel, Naomi
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 930-949
Persistent link: https://www.econbiz.de/10003962537
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Media image effects on the self
Mathras, Daniele
;
Loveland, Katherine E.
;
Mandel, Naomi
- In:
The Routledge companion to identity and consumption
,
(pp. 387-395)
.
2013
Persistent link: https://www.econbiz.de/10009700265
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