The effects of thin and heavy media images on overweight and underweight consumers : social comparison processes and behavioral implications
Year of publication: |
2010
|
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Authors: | Smeesters, Dirk ; Mußweiler, Thomas ; Mandel, Naomi |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 6, p. 930-949
|
Subject: | Werbung | Advertising | Frauen | Women | Soziales Verhalten | Social behaviour | Körpergewicht | Body weight |
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