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Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie - 2008
Persistent link: https://www.econbiz.de/10003650364
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Social change and gendered gift-giving rituals : a historical analysis of Valentine’s Day in Japan
Minowa, Yuko; Khomenko, Olga; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 44-56
Persistent link: https://www.econbiz.de/10008935198
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Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon - In: History of retailing and consumption 7 (2021) 1, pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong; Lee, Richard - In: Australasian marketing journal 26 (2018) 3, pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
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Advertising and Newspaper Differentiation : On the Role of Readers' Advertising Taste
Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, … - 2009
Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers
Persistent link: https://www.econbiz.de/10014026282
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Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah - In: History of retailing and consumption 9 (2023) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
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Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan; Yılmaz, Çengiz; Toker, Aysegul - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683