//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of store image and...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Konsumentenverhalten
78,690
Consumer behaviour
78,259
Service quality
20,552
Dienstleistungsqualität
20,532
Einzelhandel
17,557
Retail trade
14,654
Theorie
11,685
Theory
11,462
Beziehungsmarketing
11,136
Relationship marketing
11,115
Markenimage
10,786
Brand image
10,572
Markenführung
9,932
Brand management
9,928
Customer satisfaction
8,987
Kundenzufriedenheit
8,968
USA
7,077
Deutschland
6,881
United States
6,776
Online-Handel
6,197
Online retailing
6,179
Germany
5,844
Markenartikel
5,182
Brand
5,168
Social Web
4,978
Social web
4,976
Online-Marketing
4,668
Internet marketing
4,635
Electronic Commerce
4,466
E-commerce
4,300
Werbewirkung
3,806
Advertising effects
3,766
Verbraucherverhalten
3,564
Preismanagement
3,540
Pricing strategy
3,535
Experiment
3,523
Emotion
3,438
India
3,114
Indien
3,105
more ...
less ...
Online availability
All
Undetermined
1,450
Free
565
Type of publication
All
Article
2,306
Book / Working Paper
815
Journal
13
Type of publication (narrower categories)
All
Article in journal
2,203
Aufsatz in Zeitschrift
2,203
Graue Literatur
139
Non-commercial literature
139
Working Paper
115
Arbeitspapier
110
Aufsatz im Buch
94
Book section
94
Hochschulschrift
71
Thesis
47
Collection of articles of several authors
41
Sammelwerk
41
Konferenzschrift
28
Aufsatzsammlung
27
Conference paper
14
Konferenzbeitrag
14
Bibliografie enthalten
12
Bibliography included
12
Conference proceedings
11
Lehrbuch
9
Textbook
8
Case study
7
Fallstudie
7
Market information
6
Marktinformation
6
Collection of articles written by one author
5
Sammlung
5
Dissertation u.a. Prüfungsschriften
4
Reprint
4
Bibliografie
3
Festschrift
3
Guidebook
3
Ratgeber
3
Bibliographie
1
Doctoral Thesis
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Mikroform
1
more ...
less ...
Language
All
English
2,968
German
142
Undetermined
23
French
3
Russian
3
Arabic
1
Bulgarian
1
Norwegian
1
Polish
1
Portuguese
1
Swedish
1
more ...
less ...
Author
All
Septianto, Felix
18
Gierl, Heribert
16
Eisend, Martin
15
Pelsmacker, Patrick de
13
Taylor, Charles Raymond
13
Dahlén, Micael
12
Diehl, Sandra
12
Rosengren, Sara
12
Dens, Nathalie
11
Wu, Linwan
11
Yoon, Sukki
11
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Wilson, Christopher
9
Choi, Yung Kyun
8
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Karray, Salma
8
Mooij, Marieke K. de
8
Quach, Sara
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Zúñiga, Miguel Ángel
8
Keller, Kevin Lane
7
Martín Herrán, Guiomar
7
Moshary, Sarah
7
Shin, Jiwoong
7
Wilbur, Kenneth C.
7
Yoon, Hye Jin
7
Zaccour, Georges
7
Bang Nguyen Viet
6
Bellman, Steven
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
more ...
less ...
Institution
All
National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutschland / Bundeswehr / Universität Hamburg
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Institut für Handelsforschung <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
121
Journal of business research : JBR
106
Journal of marketing communications
96
International journal of advertising : the quarterly review of marketing communications
75
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
44
Journal of promotion management : JPM
44
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of retailing and consumer services
40
International journal of internet marketing and advertising : IJIMA
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Psychology & marketing
36
Journal of current issues and research in advertising : JCIRA
26
European journal of marketing : EJM
23
Health marketing quarterly
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Marketing letters : a journal of research in marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of international consumer marketing
19
Asia Pacific journal of marketing and logistics
18
Marketing : ZFP ; journal of research and management
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Journal of global marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of historical research in marketing
14
European journal of marketing
13
SpringerLink / Bücher
13
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
Young consumers : insight and ideas for responsible marketers
12
Australasian marketing journal
11
more ...
less ...
Source
All
ECONIS (ZBW)
3,082
USB Cologne (EcoSocSci)
46
EconStor
6
Showing
1
-
10
of
3,134
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2004
-
1st ed
Persistent link: https://www.econbiz.de/10001819741
Saved in:
2
Does advertising matter to store brand purchase intention? : a conceptual framework
Levy, Shalom
;
Gendel-Guterman, Hanna
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009569993
Saved in:
3
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
4
The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
5
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
6
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
7
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
8
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
9
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
10
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->