The effect of store image and service quality on brand image and purchase intention for private label brands
Paul C. S. Wu; Gary Yeong-Yuh Yeh; Chieh-Ru Hsiao
| Year of publication: |
2011
|
|---|---|
| Authors: | Wu, Paul C. S. ; Yeh, Gary Yeong-Yuh ; Hsiao, Chieh-ru |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 19.2011, 1, p. 30-39
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Handelsmarke | Store brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008908975