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Targeted advertising and advertising avoidance
Johnson, Justin P. - In: The Rand journal of economics 44 (2013) 1, pp. 128-144
Persistent link: https://www.econbiz.de/10009774926
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Who posts the reputational bond? : advertising and cobranding in vertical relationships
Johnson, Justin P. - In: The journal of industrial economics 61 (2013) 1, pp. 28-61
Persistent link: https://www.econbiz.de/10009758013
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10001920902