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THE SElKATSUSHA AND THE FIGHT...
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Werbung
Konsumentenverhalten
79,972
Consumer behaviour
79,958
Recht
32,033
Deutschland
16,875
Theorie
9,450
Theory
9,410
Beziehungsmarketing
8,988
Relationship marketing
8,984
Markenführung
7,495
Brand management
7,494
Markenimage
6,653
Brand image
6,630
USA
6,352
Online retailing
5,663
Online-Handel
5,662
Verbraucherschutz
5,589
Customer satisfaction
5,508
Kundenzufriedenheit
5,508
Germany
5,252
United States
5,182
Social Web
4,776
Social web
4,776
Online-Marketing
4,527
Internet marketing
4,503
Dienstleistungsqualität
4,347
Service quality
4,347
Markenartikel
4,326
Brand
4,308
Einzelhandel
4,193
Retail trade
4,087
Verbraucherverhalten
3,923
Consumer protection
3,890
Electronic Commerce
3,804
E-commerce
3,645
Werbewirkung
3,620
Advertising effects
3,596
Experiment
3,370
Emotion
3,214
Staatsrecht
3,097
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Undetermined
1,435
Free
548
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Article
2,259
Book / Working Paper
864
Journal
14
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Article in journal
2,120
Aufsatz in Zeitschrift
2,120
Graue Literatur
138
Non-commercial literature
138
Arbeitspapier
105
Working Paper
105
Aufsatz im Buch
85
Book section
85
Hochschulschrift
85
Thesis
47
Collection of articles of several authors
44
Sammelwerk
44
Konferenzschrift
32
Aufsatzsammlung
27
Conference paper
15
Konferenzbeitrag
15
Bibliografie enthalten
12
Bibliography included
12
Conference proceedings
12
Lehrbuch
9
Dissertation u.a. Prüfungsschriften
8
Textbook
8
Case study
6
Fallstudie
6
Market information
6
Marktinformation
6
Collection of articles written by one author
5
Sammlung
5
Ratgeber
4
Reprint
4
Bibliografie
3
Bibliographie
3
Festschrift
3
Guidebook
3
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1
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1
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1
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2,866
German
199
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72
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3
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3
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1
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1
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1
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1
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1
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Author
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Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Schotthöfer, Peter
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
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Institution
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
6
Zentralausschuss der Werbewirtschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Enterprise Institute for Public Policy Research
1
American association of Advertising Agencies
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Bundesstelle für Außenhandelsinformation <Köln>
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
CentERdata
1
Committee on Advertising
1
Confederation British Industry
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Krankenhausgesellschaft
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Europa-Institut <Saarbrücken>
1
European Advertising Academy
1
European University Institute / Department of Law
1
European Workshop on Consumer Law <5, 1986, Louvain>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Marketing : ZFP ; journal of research and management
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing research : JMR
18
Journal of marketing
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
SpringerLink / Bücher
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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Source
All
ECONIS (ZBW)
3,047
USB Cologne (EcoSocSci)
86
ArchiDok
2
USB Cologne (business full texts)
1
EconStor
1
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1
Rechtspolitische Aspekte des Verbraucherschutzes
Löwe, Walter
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
55
(
1975
)
9
,
pp. 446-448
Persistent link: https://www.econbiz.de/10003619323
Saved in:
2
Rechtspolitische Aspekte des Verbraucherschutzes
Löwe, Walter
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
55
(
1975
)
9
,
pp. 446-448
Persistent link: https://www.econbiz.de/10011503753
Saved in:
3
European regulation of advertising : supranational regulation of advertising in the European Economic Community
Rijkens, Rein
(
ed.
);
Miracle, Gordon E.
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10001383997
Saved in:
4
Corrective advertising - the Federal Trade Commission's : new remedy against deceptive advertising
Grimes, Warren S.
- In:
Gewerblicher Rechtsschutz, Urheberrecht, …
,
(pp. 359 - 367)
.
1973
Persistent link: https://www.econbiz.de/10014537715
Saved in:
5
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
6
The information seekers an international study of consumer information advertising image
Thorelli, Hans B.
;
Becker, Helmut
;
Engledow, Jack
-
1975
Persistent link: https://www.econbiz.de/10000042243
Saved in:
7
Werbung, Wettbewerb und Verbraucherpolitik
Mähling, Friedrich W.
-
1983
Persistent link: https://www.econbiz.de/10000078132
Saved in:
8
Mediated communication of "sustainbale consumption" in the alternative media : a case study exploring a message framing strategy
Kolandai-Matchett, Komathi
- In:
International journal of consumer studies
33
(
2009
)
2
,
pp. 113-125
Persistent link: https://www.econbiz.de/10003834203
Saved in:
9
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Saved in:
10
Role of advertising and consumer interest in the motion picture industry
Huang, Dongling
;
Strijnev, Andrei
;
Ratchford, Brian Thomas
- In:
Review of marketing science
13
(
2015
)
1
,
pp. 1-40
Persistent link: https://www.econbiz.de/10011378616
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