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Werbung
Brand image
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : innovations in planning and applied research
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Asia Pacific journal of marketing and logistics
5
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Psychology & marketing
5
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International journal of consumer studies
4
Journal of international consumer marketing
4
International journal of hospitality management
3
Journal of Islamic marketing
3
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3
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Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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3
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3
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3
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ECONIS (ZBW)
447
USB Cologne (EcoSocSci)
2
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1
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
2
The impact of American advertising humor on Taiwanese consumers
Chang, Yu Yao
;
Bandyopadhyay, Soumava
- In:
International business and economics research journal
13
(
2014
)
1
,
pp. 93-101
Persistent link: https://www.econbiz.de/10010250482
Saved in:
3
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
4
Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
Saved in:
5
Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
6
Cultivating society's environmental concern through green advertising : an empirical analysis among Jaipur citizens
Kishor, Jugal
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012669049
Saved in:
7
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
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8
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
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9
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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10
Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina
- In:
Nepalese journal of finance : a publication of Uniglobe …
7
(
2020
)
3
,
pp. 91-101
Persistent link: https://www.econbiz.de/10014494259
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