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Effectiveness of consensus information in advertising : the moderating roles of situational factors and individual differences

Chang, Chingching - In: Journal of business and psychology 27 (2012) 4, pp. 483-494

Persistent link: https://www.econbiz.de/10009692024

The effect of emotionally-arousing ad appeals on memory : time and fit matter

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Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes

Warren, Caleb; Carter, Erin Percival; McGraw, A. Peter - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1025-1045

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Publicity about athlete endorsers affects responses to ads via motivational activation

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Persistent link: https://www.econbiz.de/10013346950

Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice

Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985

Persistent link: https://www.econbiz.de/10003732092

Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge

Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84

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Consumers' green involvement and the persuasive effects of emotional versus functional ads

Matthes, Jörg; Wonneberger, Anke; Schmuck, Desirée - In: Journal of business research : JBR 67 (2014) 9, pp. 1885-1893

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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

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Spreading joy : examining the effects of smiling models on consumer joy and attitudes

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The advertised mind : ground-breaking insights into how our brains respond to advertising

Du Plessis, Erik - 2005

psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an … emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--Jacket …

Persistent link: https://www.econbiz.de/10011479699

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