Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Chinese Grassroots Nationalism...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
China
17
Consumer behaviour
7
Konsumentenverhalten
6
USA
5
United States
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Advertising standards
3
Brand management
3
Markenführung
3
Regulation
3
United States of America
3
macromarketing
3
Bibliometrics
2
Bibliometrie
2
Confucianism
2
Consumer privacy
2
Consumer society
2
East Asia
2
Experiments
2
International marketing
2
Internationales Marketing
2
Marketing regulation history
2
Marketing systems history
2
Policy-making
2
Puffery
2
Regulierung
2
Advertising industry
1
Advertising regulation
1
Agency theory
1
Althusser
1
American brands
1
Anforderungsprofil
1
Auslandsinvestition
1
Brand
1
Brand attitude
1
Brand image
1
Civil litigation
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gao, Zhihong
2
Li, Sherry F.
1
Zhang, Hongxia
1
Published in...
All
Journal of current issues and research in advertising : JCIRA
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beyond culture : a proposal for agent-based content analyses of international advertisements
Gao, Zhihong
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10003862230
Saved in:
2
Consumer attitudes toward advertising in the digital age : a China-United States comparative study
Gao, Zhihong
;
Zhang, Hongxia
;
Li, Sherry F.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 12-28
Persistent link: https://www.econbiz.de/10010383168
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
