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Search engine advertising adoption and utilization : an empirical investigation of inflectional factors
Jafarzadeh, Hamed
;
Aurum, Aybüke
;
D'Ambra, John
; …
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
4
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011398671
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Analysing search engine advertising research : synthesis of two decades of research
Jafarzadeh, Hamed
;
Aurum, Aybüke
;
D'Ambra, John
; …
- In:
International journal of information systems and change …
7
(
2015
)
4
,
pp. 308-337
Persistent link: https://www.econbiz.de/10011550073
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