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Is university sports an advertisement in the higher education market? : an analysis of the Hakone long-distance relay road race in Japan

Yamamura, Eiji - 2015

A university long-distance relay road race, the Hakone Ekiden, is widely acknowledged as the most popular New Year's sporting event in Japan. The event is held immediately prior to the university application period in Japan. Using Japanese panel data for 2001-2014, this study examined how the...

Persistent link: https://www.econbiz.de/10010467768

Interaction between Finance, Tourism and Advertising : Evidence from Turkey

Zeren, Feyyaz - 2014

The purpose – It is important to emphasize that a research on relationship between tourism, finance and advertisement is very rare. The aim of this study is investigation of causal relationship between these variables.Design – In this paper, the relationship between tourism revenues and...

Persistent link: https://www.econbiz.de/10013040166

Snowed : Deceptive Advertising by Ski Resorts

Zinman, Jonathan; Zitzewitz, Eric - 2009

Casual empiricism suggests that deceptive advertising is prevalent, and several classes of theories explore its causes and consequences. We provide some unusually sharp empirical evidence on the extent, mechanics, and dynamics of deceptive advertising. Ski resorts self-report 23 percent more...

Persistent link: https://www.econbiz.de/10014206763

Is University Sports an Advertisement in the Higher Education Market? An Analysis of the Hakone Long-Distance Relay Road Race in Japan

Yamamura, Eiji - 2015

Persistent link: https://www.econbiz.de/10013029727

Effective destination advertising : matching effect between advertising language and destination type

Byun, Jaemun; Jang, Soocheong; Zara, Andrea - In: Tourism management : research, policies, practice 50 (2015), pp. 31-40

Persistent link: https://www.econbiz.de/10011312674

Typography in destination advertising : an exploratory study and research perspectives

Amar, Jennifer; Droulers, Olivier; Legohérel, Patrick - In: Tourism management : research, policies, practice 63 (2017), pp. 77-86

Persistent link: https://www.econbiz.de/10011746350

Using corporate advertising to improve public perception of energy companies

Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356

Persistent link: https://www.econbiz.de/10010387290

Appealing to tourists via branded entertainment : from theory to practice

Hudson, Simon; Tung, Vincent - In: Journal of travel and tourism marketing 33 (2016), pp. 123-137

Persistent link: https://www.econbiz.de/10011485043

The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers

Hudders, Liselot; De Jans, Steffi; Veirman, Marijke de - In: International journal of advertising : the review of … 40 (2021) 3, pp. 327-375

Persistent link: https://www.econbiz.de/10012586665

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

, destination marketing, brand avoidance, sports marketing communications, sponsorship, health and lifestyle branding, digital …1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case …

Persistent link: https://www.econbiz.de/10013192340

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