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Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Corporate reputation review 24 (2021) 4, pp. 247-262

Persistent link: https://www.econbiz.de/10012666334

Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention

Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Global business review 19 (2018) 6, pp. 1622-1639

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Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency

Tian, Shiyun; Li, Jo Yun - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 133-161

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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements

Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778

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The impact of celebrity expertise on advertising effectiveness : the mediating role of celebrity brand fit

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Impact of celebrity endorser's source credibility on attitude towards advertisements and brands

Bhatt, Nishith; Jayswal, Rachita M.; Patel, Jayesh D. - In: South Asian journal of management : SAJM 20 (2013) 4, pp. 74-95

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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

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Green advertising : examining the role of celebrity's credibility using sem approach

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Impact of celebrity credibility on advertising effectiveness

Aziz, Sadia; Ghani, Usman; Niazi, Abdullah - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 107-127

the impact of celebrity credibility on advertising effectiveness in terms of consumer's attitude towards the advertisement …, attitude to the brand and their favorable purchase intentions as compare to the unknown celebrity with less credibility. …

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Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising

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