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Desk research of niche markets...
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Werbung
Marketing
31,515
Marktforschung
6,978
Market research
6,633
Marketingmanagement
3,989
Marketing management
3,766
Theorie
3,720
Theory
3,709
Consumer behaviour
3,301
Konsumentenverhalten
3,142
Deutschland
3,078
Germany
2,719
marketing
2,604
USA
1,649
United States
1,475
Management
1,280
Relationship marketing
1,278
Beziehungsmarketing
1,248
Strategisches Management
1,210
Agribusiness
1,104
Marketing theory
1,013
Marketingtheorie
1,011
Brand management
919
Markenführung
909
Economics
843
Innovation
830
Advertising
829
Online-Marketing
822
Internet marketing
815
Agricultural and Food Policy
728
Internet
686
Demand and Price Analysis
652
Crop Production/Industries
640
Verbraucherverhalten
618
Unternehmen
611
Social Web
610
Social web
607
Livestock Production/Industries
602
Welt
587
Electronic Commerce
581
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Undetermined
175
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66
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Book / Working Paper
621
Article
301
Journal
23
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Article in journal
247
Aufsatz in Zeitschrift
247
Collection of articles of several authors
62
Sammelwerk
62
Graue Literatur
60
Non-commercial literature
60
Aufsatz im Buch
46
Book section
46
Konferenzschrift
43
Aufsatzsammlung
38
Hochschulschrift
32
Working Paper
31
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29
Conference proceedings
21
Thesis
18
Lehrbuch
17
Wörterbuch
15
Ratgeber
14
Textbook
14
Case study
12
Fallstudie
12
Guidebook
12
Nachschlagewerk
12
Reference book
12
Bibliografie
7
Handbook
7
Handbuch
7
Dissertation u.a. Prüfungsschriften
6
Fallstudiensammlung
6
Festschrift
6
Bibliografie enthalten
5
Bibliography included
5
Conference paper
5
Konferenzbeitrag
5
Article
4
Bibliographie
4
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4
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4
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4
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4
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English
658
German
246
Undetermined
39
Russian
9
French
3
Polish
2
Afrikaans
1
Hungarian
1
Italian
1
Norwegian
1
Spanish
1
Swedish
1
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1
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Author
All
Pepels, Werner
12
Koschnick, Wolfgang J.
10
Bruhn, Manfred
9
Wheeler, Alina
8
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Rapp, Stan
7
Eisend, Martin
6
Baker, Michael John
5
Boenigk, Michael
5
Hackley, Christopher E.
5
Kitchen, Philip J.
5
Soloveichik, Rachel
5
Stumpf, Marcus
5
Belch, George E.
4
Bünte, Claudia
4
Jugenheimer, Donald W.
4
Kreicbergs, Toms
4
Leeflang, Peter
4
Wang, Jing
4
Ščeulovs, Deniss
4
Alozie, Emmanuel C.
3
Baker, Stephen
3
Belz, Frank
3
Berger, Arthur Asa
3
Blakeman, Robyn
3
Botzenhardt, Florian
3
Breyer-Mayländer, Thomas
3
Cong, Lin William
3
Crawford, Robert
3
Diehl, Sandra
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
Gillis, Tamara L.
3
Haller, Stefanie
3
Hofe, Klaus G.
3
Kath, Joachim
3
Kelley, Larry D.
3
Kliebisch, Christoph
3
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Institution
All
American Marketing Association
7
Springer Fachmedien Wiesbaden
6
Advertising Research Foundation
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademie für Naturschutz und Landschaftspflege
1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
British Market Research Bureau, ltd
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Centro de Estudios Financieros <Madrid u.a.>
1
Copenhagen Symposium <1, 1989>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Institut für Volkswirtschaftslehre <Ilmenau>
1
Institute of Practitioners in Advertising <London>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <22., 2022, Hamburg>
1
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Published in...
All
SpringerLink / Bücher
15
Journal of historical research in marketing
14
International journal of internet marketing and advertising : IJIMA
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of business research : JBR
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Springer eBook Collection
6
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Journal of advertising research
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of islamic marketing and branding
4
Journal of advertising : official publication of the American Academy of Advertising
4
Marketing theory
4
Research
4
BAW-Texte / Reihe Public Relations
3
European Advertising Academy
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of market research
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Know-how to use
3
Lehrbuch
3
Markenbrand
3
Prentice-Hall international series in management
3
Routledge interpretive marketing research
3
Routledge studies in international business and the world economy
3
Routledge studies in marketing
3
Springer eBook Collection / Business and Economics
3
A Ronald Press Publication
2
BEA working papers
2
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Source
All
ECONIS (ZBW)
714
USB Cologne (EcoSocSci)
208
USB Cologne (business full texts)
8
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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date (oldest first)
1
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
2
Marketing
. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
3
Perspectives in management,
marketing
and research
Henry, Harry
-
1971
Persistent link: https://www.econbiz.de/10000563226
Saved in:
4
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
Saved in:
5
Marketing
revealed : challenging the myths
Burgers, Willem
-
2008
Persistent link: https://www.econbiz.de/10003508554
Saved in:
6
Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
Saved in:
7
Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
O'Donohoe, Stephanie
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010254438
Saved in:
8
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
9
Proceedings of the 1983 Market Research Society Conference "New Product Research and Advertising", 6.-9.7.1986 : conference organ. for Market Research Society, Wellington Branch
West, Sandy
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10003010180
Saved in:
10
A short annotated bibliography of
marketing
and advertising research
Advertising Research Foundation
-
1953
Persistent link: https://www.econbiz.de/10002106012
Saved in:
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