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Werbung
Markenartikel
8,066
Brand
7,998
Brand management
5,220
Markenführung
5,217
Consumer behaviour
4,289
Konsumentenverhalten
4,289
Markenimage
3,296
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3,272
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1,277
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1,277
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789
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785
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543
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543
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527
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519
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519
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508
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504
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499
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494
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492
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483
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475
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459
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446
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426
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426
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422
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417
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416
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392
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385
brand
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German
56
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Wheeler, Alina
8
Domizlaff, Hans
6
Keller, Kevin Lane
5
Ko, Eunju
5
Adjouri, Nicholas
4
Gierl, Heribert
4
Rosengren, Sara
4
Wang, Jing
4
Allen, Chris T.
3
Chioveanu, Ioana
3
Dahlén, Micael
3
Du, Rex Yuxing
3
Hackley, Christopher E.
3
Hayes, Jameson L.
3
Hill, Shawndra
3
Karray, Salma
3
Kennedy, Rachel
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
O'Guinn, Thomas C.
3
Romaniuk, Jenni
3
Semenik, Richard J.
3
Srinivasan, Shuba
3
Wilbur, Kenneth C.
3
Amrouche, Nawel
2
Andreae, Clemens-August
2
Bernritter, Stefan F.
2
Blume, Otto
2
Broadbent, Tim
2
Chae, Heeju
2
Chang, Hua
2
Chen, Huan
2
Clark, C. Robert
2
Cohen, Justin
2
Conrad, Hans-Gerd
2
Dens, Nathalie
2
Doraszelski, Ulrich
2
Draganska, Michaela
2
Dwivedi, Yogesh Kumar
2
Errichiello, Oliver Carlo
2
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1
Grey Düsseldorf GmbH & Co. KG
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Information Resources Management Association
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Journal of business research : JBR
15
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
12
Journal of advertising
10
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
8
Journal of promotion management : JPM
7
Journal of retailing and consumer services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product & brand management
6
Psychology & marketing
5
The journal of brand management : an international journal
5
International journal of internet marketing and advertising : IJIMA
4
European journal of operational research : EJOR
3
International journal of consumer studies
3
International journal of production economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Report / Marketing Science Institute
3
Advertising theory
2
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of agricultural & food industrial organization
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of international consumer marketing
2
Journal of the Academy of Marketing Science
2
Journal of wine economics
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Quantitative marketing and economics : QME
2
Report / Marketing Science Institute / Marketing Science Institute
2
Schriften der Kommission für Wirtschaftlichen und Sozialen Wandel
2
Schriften zu Marketing und Management
2
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ECONIS (ZBW)
372
USB Cologne (EcoSocSci)
27
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1
Predictive validity of evidence-based persuasion principles : an application of the index method
Armstrong, Jon Scott
;
Du, Rui
;
Green, Kesten C.
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10011453358
Saved in:
2
Social network advertising : the moderating role of processing fluency, need for cognition,
expertise
, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
3
Celebrity advertisements and buying behavior of television viewers
Zaheer, Lubna
- In:
Pakistan economic and social review : incorporating the …
55
(
2017
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10012258770
Saved in:
4
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
5
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned
brand
: the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
6
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
7
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
8
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
9
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1951
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000512820
Saved in:
10
Werbung für Markenartikel : Auswirkungen auf Markttransparenz und Preise ; zwei Studien
Heiduk, Günter
;
Blume, Otto
;
Müller, Gislinde
; …
-
1976
Persistent link: https://www.econbiz.de/10000052029
Saved in:
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