Similar Search Results

From pitch to ditch : the client/ad agency life cycle

Turnbull, Sarah - In: The marketing review 16 (2016) 2, pp. 111-127

Persistent link: https://www.econbiz.de/10011642065

Soap and soul : marketing and advertising in Asia and Pakistan

Jabbar, Javed - 1995 - 1. ed

Persistent link: https://www.econbiz.de/10000911713

The impact of advertising on aggregate consumption function

Khan, Ashfaque H. - In: The Pakistan development review : PDR 28 (1989) 4, pp. 673-680

Persistent link: https://www.econbiz.de/10001105200

Mediating effect of advertising expenditure on labour productivity : a case of manufacturing industries in Pakistan

Mahmood, Tariq - In: The Pakistan development review : PDR 54 (2015) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10011561532

TV food advertising aimed at children : qualitative study of Pakistani fathers' views

Kashif, Muhammad; Ayyaz, Mubashir; Basharat, Sara - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 647-658

Persistent link: https://www.econbiz.de/10010495830

Factors influencing consumers' attitude, intention and behavior towards short message service-based mobile advertising in Pakistan

Shaheen, Muhammad; Lodhi, Rab Nawaz; Mahmood, Zahid; … - In: The IUP journal of brand management : IJBRM 14 (2017) 1, pp. 24-44

Persistent link: https://www.econbiz.de/10011751000

Ethics in advertising : exploring the telecommunication industry's employment of ethics in advertisements

Ahmed, Mohammad Ekhlaque; Khan, Marium Mateen - In: Inventi impact: service sector (2017) 3, pp. 132-143

Persistent link: https://www.econbiz.de/10011752726

Advertising effectiveness on brand judgment and consumer preference in purchasing decision in Pakistan

Latif, Abdul; Seyd, Anwar Ali Shah G.; Halepoto, Ali Hassan - 2012

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … study reveals that advertising has positive impact on brand judgment in respect of purchase decision in Pakistan …

Persistent link: https://www.econbiz.de/10009712729

The adoption of mobile advertisement a study from Pakistan

Rizwan, Muhammad; Hassan, Mahmood ul; jamil, Nabila; … - In: Asian Journal of Empirical Research 3 (2013) 2, pp. 101-113

The purpose of our research is to outgrow the usage of mobile phones for advertisement in order to save the time and cost. We believe that in future mobile advertisement will be the best way to communicate and advertised the company’s product directly to target market or target consumer. We...

Persistent link: https://www.econbiz.de/10009723501

Attitude toward Nudity and Advertising in General through the Mediation of Offensiveness and Moderation of Cultural Values : Evidence from Pakistan and the United States

Khalid, Afia; Awan, Raheel Amir; Qadeer, Faisal; Saeed, Zara - 2023

collect primary data from consumers of Pakistan and the USA (n=311). The analysis through SPSS and PROCESS techniques confirm …

Persistent link: https://www.econbiz.de/10014351565