From pitch to ditch : the client/ad agency life cycle
Sarah Turnbull
| Year of publication: |
2016
|
|---|---|
| Authors: | Turnbull, Sarah |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 16.2016, 2, p. 111-127
|
| Subject: | Advertising | Client/ad agency relationships | Life cycle stages | Pitch | Chemistry meetings | Tissue sessions | Prinzipal-Agent-Theorie | Agency theory | Lebenszyklus | Life cycle | Produktlebenszyklus | Product life cycle | Werbewirtschaft | Advertising industry | Werbung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934716X14636478977430 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011642065