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Advertising content and consumer engagement on social media : evidence from Facebook

Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131

Persistent link: https://www.econbiz.de/10011947139

Television ad-skipping, consumption complementarities and the consumer demand for advertising

Tuchman, Anna E.; Nair, Harikesh; Gardete, Pedro M. - In: Quantitative marketing and economics : QME 16 (2018) 2, pp. 111-174

Persistent link: https://www.econbiz.de/10011875055

Does advertising serve as a signal? : evidence from a field experiment in mobile search

Sahni, Navdeep S.; Nair, Harikesh - 2018 - This draft: March 6, 2018

We develop a field experiment that assesses whether advertising can serve as a signal that enhances consumers' evaluations of advertised goods. We implement the experiment on a mobile search platform that provides listings and reviews for an archetypal experience good, restaurants. In...

Persistent link: https://www.econbiz.de/10011864639

Does advertising serve as a signal? : evidence from a field experiment in mobile search

Sahni, Navdeep S.; Nair, Harikesh - In: The review of economic studies : RES 87 (2020) 3, pp. 1529-1564

Persistent link: https://www.econbiz.de/10012208074

Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search

Sahni, Navdeep S.; Nair, Harikesh - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 5-32

Persistent link: https://www.econbiz.de/10012183068

Advertising as information for ranking e-commerce search listings

Yang, Joonhyuk; Sahni, Navdeep S.; Nair, Harikesh; Xiong, Xi - In: Marketing science 43 (2024) 2, pp. 360-377

Persistent link: https://www.econbiz.de/10014529217

Measuring the value of recommendation links on product demand

Kumar, Anuj; Hosanagar, Kartik - In: Information systems research : ISR 30 (2019) 3, pp. 819-838

Persistent link: https://www.econbiz.de/10012118891