Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Year of publication: |
2020
|
---|---|
Authors: | Sahni, Navdeep S. ; Nair, Harikesh |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 1, p. 5-32
|
Subject: | native advertising | disclosure | consumer deception | field experiments | restaurants | mobile | paid search | platforms | media | Konsumentenverhalten | Consumer behaviour | Experiment | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Gastronomie | Restaurant industry | Sponsoring | Sponsorship |
-
Does advertising serve as a signal? : evidence from a field experiment in mobile search
Sahni, Navdeep S., (2018)
-
Does advertising serve as a signal? : evidence from a field experiment in mobile search
Sahni, Navdeep S., (2020)
-
Frontiers: which firms gain from digital advertising? : evidence from a field experiment
Dai, Weijia, (2023)
- More ...
-
Sahni, Navdeep S., (2018)
-
Advertising as Information for Ranking E-Commerce Search Listings
Yang, Joonhyuk, (2021)
-
Does advertising serve as a signal? : evidence from a field experiment in mobile search
Sahni, Navdeep S., (2018)
- More ...