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From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai
Nickerson, Catherine; Goby, Valerie Priscilla - In: Journal of Islamic marketing : JIMA 7 (2016) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10011640360
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Is it necessary to adapt advertising appeals for national audiences in Western Europe?
Hoeken, Hans; Starren, Mariannne; Nickerson, Catherine; … - In: Journal of marketing communications 13 (2007) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10003438362
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Religious affiliation and religiosity : do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?
Nickerson, Catherine; Georgiadou, Effrosyni; … - In: Journal of Islamic marketing 14 (2023) 4, pp. 1128-1145
Persistent link: https://www.econbiz.de/10014313865