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Werbung
Social Web
20,634
Social web
20,603
Online-Marketing
13,173
Internet marketing
13,057
Consumer behaviour
11,163
Konsumentenverhalten
11,123
Emotion
10,740
Informationsverbreitung
5,473
Information dissemination
4,906
Viral marketing
4,890
Virales Marketing
4,870
Relationship marketing
3,802
Beziehungsmarketing
3,801
Electronic Commerce
3,518
E-commerce
3,301
Online-Handel
3,058
Online retailing
3,055
Brand management
3,043
Markenführung
3,034
Soziales Netzwerk
2,814
Theorie
2,736
Werbewirkung
2,713
Advertising effects
2,700
Theory
2,681
Social network
2,624
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2,609
Internet
2,535
Advertising
2,193
social media
2,186
USA
1,951
United States
1,915
Markenimage
1,874
Brand image
1,869
Customer satisfaction
1,828
Kundenzufriedenheit
1,814
Digitalisierung
1,801
Deutschland
1,779
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1,744
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12
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11
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10
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10
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10
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10
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9
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9
Sahni, Navdeep S.
9
Voorveld, Hilde
9
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9
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8
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8
Katona, Zsolt
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8
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8
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7
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7
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Ghose, Anindya
7
Johnson, Garrett A.
7
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7
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6
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ICORIA <12., 2013, Zagreb>
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1
ICORIA <16., 2017, Gent>
1
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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International journal of advertising : the review of marketing communications
99
Journal of business research : JBR
54
Journal of marketing communications
52
International journal of internet marketing and advertising : IJIMA
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of advertising : the quarterly review of marketing communications
41
Journal of advertising research
40
Journal of promotion management : innovations in planning and applied research
40
Journal of retailing and consumer services
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of promotion management : JPM
20
Psychology & marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of current issues and research in advertising
17
Journal of marketing research : JMR
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
European journal of operational research : EJOR
16
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of advertising
14
Journal of marketing
14
European journal of marketing : EJM
13
Quantitative marketing and economics : QME
13
Young consumers : insight and ideas for responsible marketers
12
Marketing intelligence & planning
11
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
Marketing letters : a journal of research in marketing
10
Journal of current issues and research in advertising : JCIRA
9
Operations research
9
SpringerLink / Bücher
9
Technological forecasting & social change : an international journal
9
Asia Pacific journal of marketing and logistics
8
CESifo working papers
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Electronic commerce research
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European Advertising Academy
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Health marketing quarterly
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ECONIS (ZBW)
2,159
USB Cologne (EcoSocSci)
13
EconStor
2
OLC EcoSci
1
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1
Response to advertising on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
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2
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
3
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
;
Sauer, Nicola E.
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
Saved in:
4
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
5
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
6
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
7
Influence or advertise: the role of social learning in influencer marketing
Berman, Ron
;
Ory, Aniko
;
Zheng, Xudong
-
2023
Persistent link: https://www.econbiz.de/10014317632
Saved in:
8
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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9
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
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10
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
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