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Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
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What products can benefit from African American advertising appeals? : the moderating role of product involvement
Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10009671504
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Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012
Persistent link: https://www.econbiz.de/10009488306