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Behavioral Economics : The Bas...
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Werbung
Consumer behaviour
83,528
Konsumentenverhalten
81,078
Theorie
12,841
Theory
12,584
Verhaltensökonomik
11,786
Behavioral economics
11,708
Relationship marketing
9,076
Beziehungsmarketing
9,047
Brand management
7,579
Markenführung
7,539
Brand image
6,740
Markenimage
6,700
Experiment
5,790
Customer satisfaction
5,708
Online-Handel
5,642
Online retailing
5,631
Kundenzufriedenheit
5,551
USA
5,310
United States
5,005
Social Web
4,828
Social web
4,826
Online-Marketing
4,541
Internet marketing
4,530
Service quality
4,427
Dienstleistungsqualität
4,383
Markenartikel
4,344
Brand
4,340
Deutschland
4,337
Einzelhandel
4,186
Retail trade
4,133
Germany
3,969
Werbewirkung
3,647
Electronic Commerce
3,643
Advertising effects
3,608
Verbraucherverhalten
3,591
E-commerce
3,537
Emotion
3,429
Advertising
3,055
Privater Konsum
2,946
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560
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2,221
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748
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Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
13
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
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National Bureau of Economic Research
10
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
98
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
42
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
38
Journal of retailing and consumer services
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
SpringerLink / Bücher
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
2,940
USB Cologne (EcoSocSci)
37
EconStor
6
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Behavioral economics and the demand for alcohol : results from the NLSY97
Saffer, Henry
;
Dave, Dhaval
;
Grossman, Michael
-
2012
Persistent link: https://www.econbiz.de/10009562128
Saved in:
2
Captains of habit formation : marketers' emerging models of the consumer mind
Nadler, Anthony M.
;
McGuigan, Lee
- In:
Explorations in critical studies of advertising
,
(pp. 124-137)
.
2017
Persistent link: https://www.econbiz.de/10011594996
Saved in:
3
A foundation for cue-triggered behavior
Pennesi, Daniele
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2403-2419
Persistent link: https://www.econbiz.de/10012522794
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4
A behavioral economic model of alcohol advertising and price
Saffer, Henry
;
Dave, Dhaval
;
Grossman, Michael
- In:
Health economics
25
(
2016
)
7
,
pp. 816-828
Persistent link: https://www.econbiz.de/10011542519
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5
Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.
;
Roy, Subroto
;
Cherian, Mathew
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
Saved in:
6
We stood together : first-hand accounts of dramatic events in Canada's labour past
Montero, Gloria
-
1979
Persistent link: https://www.econbiz.de/10000346230
Saved in:
7
Wirkungen der Sportwerbung : eine verhaltenswissenschaftliche Analyse
Deimel, Klaus
-
1992
Persistent link: https://www.econbiz.de/10000336451
Saved in:
8
Persuasion : empirical evidence
Della Vigna, Stefano
;
Gentzkow, Matthew Aaron
-
2009
Persistent link: https://www.econbiz.de/10003879423
Saved in:
9
Essays in applied microeconomics
Shapiro, Jesse M.
-
2005
Persistent link: https://www.econbiz.de/10003384623
Saved in:
10
Persuasion : empirical evidence
Della Vigna, Stefano
;
Gentzkow, Matthew Aaron
- In:
Annual review of economics
2
(
2010
),
pp. 643-669
Persistent link: https://www.econbiz.de/10008660379
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