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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015
Persistent link: https://www.econbiz.de/10011396929
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Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut; Swaminathan, Vanitha - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
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Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
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Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu; Arora, Amit - In: Journal of promotion management : JPM 23 (2017) 1, pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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Impact of Cultural Advertisements on Attributes Towards Brand, Advertising and Purchase Intentions
Amjad, Ayesha - 2016
their attributes towards brand, attribute towards advertisement and purchase intention. Culture plays very vital role while … towards brand and attribute towards advertisement, but not for purchase intention. Further research can be conducted in this …
Persistent link: https://www.econbiz.de/10012999697
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The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix; Japutra, Arnold; Sung, Billy; Seo, Yuri - In: International marketing review 39 (2022) 4, pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
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Political ideology in consumer resistance : analyzing far-right opposition to multicultural marketing
Ulver, Sofia; Laurell, Christofer - In: Journal of public policy & marketing 39 (2020) 4, pp. 477-493
Persistent link: https://www.econbiz.de/10012534325
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Brand New China : Advertising, Media, and Commercial Culture
Wang, Jing - 2008
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique …
Persistent link: https://www.econbiz.de/10014488069
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Brand New China : Advertising, Media, and Commercial Culture
Wang, Jing - 2009 - Online-Ausg.
Intro -- Contents -- Preface -- Introduction: Framing Chinese Advertising -- 1 Local Content -- 2 Positioning the New Modern Girl -- 3 The Synergy Buzz and JV Brands -- 4 Storytelling and Corporate Branding -- 5 Bourgeois Bohemians in China? -- 6 Hello Moto: Youth Culture and Music Marketing --...
Persistent link: https://www.econbiz.de/10012685797
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Brand new China : advertising, media, and commercial culture
Wang, Jing - 2008
Persistent link: https://www.econbiz.de/10003489546