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To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising

Das, Gopal; Wiener, Hillary J. D.; Kareklas, Ioannis - In: Journal of business research : JBR 96 (2019), pp. 147-156

Persistent link: https://www.econbiz.de/10011980781

Textual paralanguage and its implications for marketing communications

Luangrath, Andrea Webb; Peck, Joann; Barger, Victor A. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 98-107

Persistent link: https://www.econbiz.de/10011771838

Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation

Huang, Xiao; Kader, Mohammad Shahidul; Kim, Seeun - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 665-682

Persistent link: https://www.econbiz.de/10013536273

Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach

Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720

Persistent link: https://www.econbiz.de/10011433639

Advertising decision makers' and consumers' perceptions of media substitutability

Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816

Persistent link: https://www.econbiz.de/10011433666

Political advertising and election outcomes

Spenkuch, Jörg L.; Toniatti, David - 2016 - First Draft: February 2015, This Version: December 2015

We implement a new approach for estimating the persuasive effects of political advertising. Our empirical strategy … patterns during the 2004 and 2008 presidential campaigns, our results indicate that total political advertising has virtually … contrast, we find a positive and economically meaningful effect of advertising on candidates’ vote shares. Evidence from a …

Persistent link: https://www.econbiz.de/10011434475