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Believing is buying : religiosity, advertising skepticism, and corporate trust

Minton, Elizabeth A. - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 54-75

Prior research has shown that religiosity influences consumer skepticism, but such research has lacked examination of the breadth of this effect and isolation of this effect by manipulating religion. Three studies explore this relationship. Study 1 shows that advertising skepticism mediates the...

Persistent link: https://www.econbiz.de/10012156773

Representing another nation : the influence of foreign citizen ambassadors on product evaluations

Spielmann, Nathalie; Minton, Elizabeth A. - In: Journal of business research : JBR 121 (2020), pp. 409-419

Persistent link: https://www.econbiz.de/10012417362

If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions

Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417

Persistent link: https://www.econbiz.de/10014445904

Death primes in advertisements : how international advertisers can ensure their message is effective

Minton, Elizabeth A.; Park, Heejung; Spielmann, Nathalie - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1143-1177

Persistent link: https://www.econbiz.de/10013362130