Narrow search
Showing 1 - 10 of 1,861
Cover Image
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Cover Image
How do digital advertising auctions impact product prices?
Bergemann, Dirk; Bonatti, Alessandro; Wu, Nicholas - 2023
Persistent link: https://www.econbiz.de/10014317571
Cover Image
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk; Bonatti, Alessandro; Wu, Nicholas - 2023
Persistent link: https://www.econbiz.de/10014317631
Cover Image
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei; Liu, Yunchuan - In: Marketing science 43 (2024) 2, pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Cover Image
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk; Bonatti, Alessandro; Wu, Nianqiang - 2023
Persistent link: https://www.econbiz.de/10014281869
Cover Image
How do digital advertising auctions impact product prices?
Bergemann, Dirk; Bonatti, Alessandro; Wu, Nianqiang - 2023
Persistent link: https://www.econbiz.de/10014329135
Cover Image
Segmenting emerging markets based on consumer responses towards social network advertising
Tripathi, Shalini N.; Siddiqui, Masood H. - In: International journal of Indian culture and business … 15 (2017) 3, pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
Cover Image
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: Journal of marketing communications 30 (2024) 6, pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Cover Image
Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
Cover Image
On the efficiency of spam mailing and portal advertising
Bandulet, Martin (contributor) - 2005
The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain...
Persistent link: https://www.econbiz.de/10002926944