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The impact of platform fee scheme on manufacturer-e-tailer co-operative advertising : a game-theoretic analytical study
Wang, Junbin
;
Fan, Xiaojun
;
Deng, Nianqi
- In:
INFOR : information systems and operational research
59
(
2021
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012425462
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Game theoretic analysis for advertising models in dual-channel supply chains
Wang, Ningning
;
Zhang, Ting
;
Fan, Xiaojun
;
Zhu, Xiaoxuan
- In:
International journal of production research
58
(
2020
)
1
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012193956
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