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Why us?! : how members of minority groups react to public health advertisements featuring their own group
El Hazzouri, Mohammed; Hamilton, Leah K. - In: Journal of public policy & marketing 38 (2019) 3, pp. 372-390
Persistent link: https://www.econbiz.de/10012534251
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Ethnic minority consumers reactions to advertisements featuring members of other minority groups
Hazzouri, Mohammed El; Main, Kelley J.; Carvalho, Sergio W. - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 717-733
Persistent link: https://www.econbiz.de/10011758139
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Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed; Main, Kelley J. - In: Journal of retailing and consumer services 47 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10011995574