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Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin; Li, Xiaofeng; Zhang, Yucheng - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
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Cooperative advertising in a distribution channel with fairness concerns
Yang, Jing; Xie, Jinxing; Deng, Xiaoxue; Xiong, Huachun - In: European journal of operational research : EJOR 227 (2013) 2, pp. 401-407
Persistent link: https://www.econbiz.de/10009725599
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The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
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Understanding advertising client-agency relationships in China : a multimethod approach to investigate guanxi dimensions and agency performance
Chu, Shu-Chuan; Cao, Yang; Yang, Jing; Mundel, Juan - In: Journal of advertising 48 (2019) 5, pp. 473-494
Persistent link: https://www.econbiz.de/10012201492
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Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing; Chuan, Ching-Hua; Yang, Jing; Tsai, … - In: Journal of current issues and research in advertising 43 (2022) 2, pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
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"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing; Jiang, Mengtian; Kim, Taeyoung - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
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Artificial intelligence and ChatGPT : exploring current and potential future roles in marketing education
McAlister, Anna R.; Alhabash, Saleem; Yang, Jing - In: Journal of marketing communications 30 (2024) 2, pp. 166-187
Persistent link: https://www.econbiz.de/10014529328
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A computer vision methodology to predict brand personality from image features
Peng, Yilang; Wen, Taylor Jing; Yang, Jing - In: Journal of advertising 53 (2024) 4, pp. 626-638
Persistent link: https://www.econbiz.de/10015050211