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Werbung
Verkaufsförderung
1,944
Sales promotion
1,943
Consumer behaviour
872
Konsumentenverhalten
872
Sales-promotion
410
Preismanagement
324
Pricing strategy
324
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295
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287
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250
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245
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236
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196
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187
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184
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182
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168
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168
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160
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159
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158
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155
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154
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152
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145
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133
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130
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129
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128
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128
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123
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122
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122
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110
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108
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100
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7
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7
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7
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7
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4
Windmeijer, Frank
4
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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International journal of economic issues : IJEI
5
Journal of marketing communications
4
Journal of retailing
4
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4
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3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
American journal of agricultural economics
2
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2
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2
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2
International journal of advertising : the review of marketing communications
2
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2
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2
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2
Acta Universitatis Danubius / Oeconomica
1
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1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Applied economics
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
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1
Asia Pacific journal of marketing and logistics
1
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1
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1
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1
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1
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1
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1
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
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ECONIS (ZBW)
154
USB Cologne (EcoSocSci)
22
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1
Free shipping
promotions
and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
2
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
3
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
4
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
Saved in:
5
InterActive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
6
Standard-Lexikon Werbung, Verkaufsförderung, Öffentlichkeitsarbeit
Koschnick, Wolfgang J.
-
1996
Persistent link: https://www.econbiz.de/10000321824
Saved in:
7
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
8
Promotion : Persuasive communication in marketing
Tillman, Rollie
;
Kirkpatrick, Charles Atkinson
-
1968
Persistent link: https://www.econbiz.de/10000568028
Saved in:
9
Verbraucher-
Promotions
: taktisches Instrument der Marketing-Kommunikation
Hänel, Gerd
-
1974
Persistent link: https://www.econbiz.de/10000049361
Saved in:
10
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
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