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Brewed in 50 countries and consumed in 150, Guinness Stout has become a global commodity. Although associated with Irish pubs and diasporic populations, it has also become popular in former British colonies of Africa and Southeast Asia. This article adopts a mobility studies perspective to show...
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The Mexican beer industry in general, and advertising in particular, contained both international and national … iconography from abroad with that from home. The trajectory of the beer industry as well as its marketing fit in with the …
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In 1939, the De Beers diamond company faced a dire situation. The company’s accumulation had been dwindling for decades. The Great Depression not only pushed diamond sales to historic lows, it shifted American attitudes around consumption and thriftiness to the detriment of the luxury object....
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This article analyzes private enforcement of tied-house, unfair competition, and false advertising laws in the beer …
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beer in the U.S. using the Distance Metric method of Pinkse, Slade and Brett (2002). Unlike previous studies, this work … former effect appears to dominate suggesting that advertising increases the overall demand for beer. We discuss the …
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Beer advertising is a topic that has frequently attracted the attention of industrial organization economists. This … strategically alter market shares using advertising; and (3) the social costs of beer advertising and marketing, including …
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