Dahari, Zainurin Bin; Abdollah, Nur Azi Azliza binti - 2011
The objective of this research is to determine the effect of fast food advertisement on Malay children’s preferences …, aged between 4 to 6 years old. Previous literature suggested that children could be influenced by fast food advertisement …. Therefore, we would like to investigate if Malay Children could also been influenced by Fast Food Advertisement. Two methods …